- The title of the film: Krampus, which is a German myth on a half-demon, half-goat that punishes misbehaving children in the season of Christmas.
- A tagline or slogan: You Better Watch Out. Krampus ...Is Coming To Town. This takes the rendition of the song: Santa Claus is coming to town and transforms it to make it creepy by having Krampus coming to town.
- Anchor model: Krampus's hand is holding a snowglobe. The hand is wrinkly with a pale colour and it goes against the image of Santa for Santa would wear black gloves or have nice pink/peach hands. The nails are sharp and creating scratch markings on the snowglobe once again showing that Krampus is going to ruin things within a house and snowglobes have snow which is often associated to Christmas.
- Release date: December 4 which is in the month of Christmas and thus allowing for a wider audience because many people would go to the cinema to watch in the Christmas season.
- Production company: Universal, Legendary Pictures. These are well known production companies and it informs the audience who made the film and thus gaining a wider profit and audience for Universal and Legendary Pictures.
- Theme: Christmas, which is transformed into a possible nightmare version of Christmas, once again showing that even the jolliest of seasons have the worst nightmares.
- Genre: Horror, Christmas, it conveys to the audience the type of film it is and whether it suits their preference of genre.
After understanding the conventions of a movie poster, I applied these conventions and made my own version of a poster to the movie, The Woman in Black:
- It has the title of the film, The Woman in Black which provides the audience with the necessary information of what the film is called
- There is a tagline attached to the poster which is She makes you go round ... and round ... and round. This links to the anchor image which is a zoetrope and this was a Victorian toy that if spun, would let you see a little cartoon flip animation. Going around and around connotes to insanity and so it shows that the film is not for the light hearted
- The anchor model is the face of The Woman in Black on the front of the zoetrope because if catches your eye and it intrigues the audience as to why there is this specific face on the front. IT hooks the viewer into the film.
- It informs the viewer the release date which is February 2012 and it informs the viewer when they can go watch the film to experience the horror themselves
- It includes the production company on the bottom corners for it informs the audience on who made the film and knowing this, audiences can evaluate if the money spent was worth it
- The theme and genre in this poster is horror because it shows the face of a scary woman and using the zoetrope it presents a loss of innocence which could connote to the fact that the film is perhaps intense to which you may never forget again
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