Target Market Research Questionnaire

The following link is a website I used to make my questionnaire. It is an online story writing and questionnaire maker. The website offered me an easy format to research who would my target audience be. The questionnaire is made to be accessible to people on the internet and gain a wider number of people. My results would be narrowed easily and I can come to conclusions about certain decisions much more quickly.

https://www.quotev.com/quiz/9745832/Trailer-Survey

Below is what the questionnaire looks like:

I chose this question because males and females have different tastes to one another. Knowing the gender will have a huge difference on how to create my trailer for the either males or females.

Knowing the person's age is vital as it ensures that my horror trailer is made for a specific age range. Children are unable to watch horror movies due to their horrific and violent nature and so knowing the age makes sure I, the creator is aware of how old my target market audience is.

I asked my audience if they liked horror movies for I don't want to create horror movies for those who don't want it.

This asks the audience a particular genre of horror they prefer. It gives me a wider scope to work with for I can look out conventions for specific genres to conform to the genre and make the best horror trailer possible.

The main aim of horror movies are fear. To scare the audiences requires knowing the audience's fear and this can enable you to craft the horror trailer to achieve the highest thrill out of audiences.

Every horror movie has an antagonist. I need to know what kind of antagonist my audience are scared of, which helps me to make the best horror movie possible.

Having an idea on the location that audiences want to see the trailer helps me to have a basic idea on what kind of place will scare my audiences.

Audiences like particular things in trailers which will intrigue them and attract them to film. Knowing what audiences like best eases my task in focusing on making one certain factor the best to attract audience attention.

This question asks users how often they watch horror movies. This is so that, those who always watch horror movies will get the best horror trailer possible as they will have the best understanding of what the conventions of a horror trailer are.

This asks users where they watch their trailer. Access to the trailer is crucial to garner a wide target market audience and so I gave users the options where they want to access their trailer.

This question helps me to construct the protagonists of the trailer. The question asks for a new kind of hero as it will attract the audience if there is a new kind of hero.

This asks the users what kind of font they would like to see. The font of text needs to convey the genre of the horror as well as the visuals because the font style speaks more.

The question helps me to understand the conventions that audiences recognise to help understand what the genre of horror is.

Sounds help to increase mood and tension. Thus knowing the type of sounds that people expect to hear in a horror trailer is so that the trailer sounds as scary as it looks.