The poster has three women in the shot. All have deep purple coloured lipstick which matches the text and logo font. There are two white women on the sides of the poster. The main focus of the poster is a black woman. The three women have a snake that is weaving through their mouths. The snake is white and the weaving has created the shape of a cross. The two white women dominate over the black woman, despite the black woman being the main focus of the poster, which implies that there is an element of discrimination or oppression. Having three women on the front poster implies that the cast is heavily female dominated. This is further supported by the cast names as all the names are mostly female except for ‘Evan Peters’. The snake is a reference to the bible story of Eve: A snake-like serpent tempts Eve to eat forbidden fruit which causes the fall of humanity and so the theme of manipulation and temptation are strong story elements. The snake creating a cross further supports the theme that the series does contain religious themes.
The colour scheme is slightly saturated which
implies that the series has a serious message to its audience which is not for
the light hearted which is why the snake is weaving through the mouths. However
the snake has the most focus, this could mean that there is control and
oppression on women. Burgundy is a prominent colour in the poster. Burgundy has
connotations of royalty and hierarchy. In reference to the poster, the poster
alludes to themes of hierarchy and royalty meaning that it is a battle for
power.
‘Coven’ is a word which describes a group/meeting of
witches. The use of the word ‘Coven’ means that the series involves witches
which helps to form the overall narrative. ‘American Horror Story’ is a series
that uses horror stories of America to create a story. The poster uses
san-serif font in order to simplify the poster as it provides more focus to the
image than it does to the text. The camera is positioned at a medium close up
with no visual on the eyes and hair. The visual is from the nose down which
could infer that there is a fear of the unknown. The eyes aren’t addressing the
audience which further implies that the content is too shocking to see.
The narrative of the story could possibly be that there is a
witch coven that is possibly being oppressed or oppresses other people. The
witches are fighting for power as referred to the colour and there are themes
of discrimination. There is temptation and control which is known by the snake.T
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